Paul Samuel Design was rebranded and redesigned for the modern athlete. We create highly technical pieces in subdued colors that are intended to perform in every setting. Using fabrications that work with the body heat to release wrinkles, our collection is designed to go from the office to the golf course to happy hour, without missing a step.
Our primary target demographic consists of males between the ages of 28 and 55 who are active, on-the-go, and want clothing that functions in every setting. They want to look modern, stylish, and athletic, but consider function, fit, and feel above aesthetic when it comes to choosing their clothing. They want investment pieces that they will own for many seasons and are easily paired in a variety of ways.